#42
2026-07-28
Interview
28:00
#Makerland Instead of Corporate Coma: Escaping AI Paralysis with 90-Day Sprints
Key Takeaways
- Makerland over corporate coma: companies should actively shape the AI shift instead of waiting out of uncertainty.
- Ten-year plans are obsolete in AI's dynamics: focused 90-day sprints validate real use cases at low, correctable risk.
- Digital Suez Canal: one-sided dependence on large US providers is a real outage risk for companies.
- Modern risk management relies on local infrastructure, European options and multi-cloud instead of a single vendor.
Summary
Dr. Michael Müller-Wünsch, CTO of the OTTO brand, argues for a pragmatic approach to artificial intelligence. While many companies are stuck in fundamental debates or wait out of uncertainty, he declares the #Makerland: step out of the observer role and actively shape technological change again. He considers classic ten-year plans obsolete in today's AI dynamics. Instead, focused 90-day sprints validate real use cases as low-risk decisions that can be corrected at any time. A second major theme is digital sovereignty: with the image of a digital Suez Canal, he warns against one-sided dependencies and sudden service outages from large US providers. For him, modern risk management means consistently factoring in local infrastructure, European options and multi-cloud.